The factors that we can look into to decide whether a product is good or not are the following. We'll look at these factors in a way that together they can form a framework to analyze other products as well.

The 3 products that we will be looking at are:

• BuzzGuru - A discovery and analytics platform that lets you find influencers for marketing and also track marketing campaigns of competitors
• Doodle Ipsum - A sub-product of the Blush API that allows developers to create custom illustrations
• Browse AI - A scraping tool that allows you to scrape data from any website and get a dump in a spreadsheet format. This tool can also be used to track changes/updates on competitor websites

The 3 main factors we will look at when analyzing the product are:

• Aesthetics
• Ease-of-use
• Impact on user

Now that we have identified the 3 products we'll be looking at and the factors we'll be judging it on, let's do a deep dive on each of these factors and see how our selected products perform. At the end of the deep dive, we'll give an overall score for each product as well to see how the framework we've formed performs on these products. Let's jump in!

Aesthetics

When we talk about aesthetics we're basically looking at the look and feel of the product. But if we had to look at specific pointers that define the aesthetics of the product they would be:

• Readability - Is it difficult to read the content I'm seeing on the app? Are the characters too small? Is there too much information? If the answer to these questions is yes then maybe some improvements could be done in this aspect
• Use of Real Estate - When we talk about real estate in terms of product design we're basically looking at the space on the screen and how well it is being used. A well-designed product
  • uses screen space judicially
  • has buttons of optimal size and placed where it wouldn't be pressed by mistake
  • too many features are not placed on the same screen - this would overwhelm the user

Ease of Use

A well-designed product feels like you've been using it for years even when you're using it for the first time. Some factors to determine the ease of use of the product are

• Intuitive - A product feels intuitive when you're able to get the task done on the app in a smooth manner without getting stuck in the journey. This can be achieved by better understanding human behavior and form solutions around it
• Number of Clicks - A crucial factor that determines the experience you have on an app or a website is the number of clicks you have to do in order to complete a task. Allowing the user to end achieving what they want to from the app in the fewest possible steps is usually the best experience and something that should be optimized for
• Familiarity - To be able to present a new idea or a new solution in a manner that is familiar to tasks you've been doing previously is the sign of a good product. The reason behind this is that humans are averse to change and a user is more likely to enjoy the first experience on the product if they can relate to it rather than showing them something which completely new
• Hand-holding - Some products have a lot of new features and concepts to introduce and may require a steep learning curve. It is important to see how good a job does the product do in guiding the user through that learning curve and making them feel comfortable in a completely new environment which they might not have seen before